With 71% of consumers reading the sugar content on ingredient labels and 56% of consumers consuming less sugar than they did a year ago, there is mounting pressure on food & beverage brands to reformulate their products to meet growing consumer demands for natural, clean-label, better-for-you products, that don’t compromise on taste. Accompanied with the launch of various sugar taxes, voluntary sugar reduction targets and advertising restrictions, R&D teams & formulators alike are turning their attention to exploring novel technologies and designing clean-label sugar alternatives that provide sweetness but also functional benefits.