Company: Shakeup Nutrition Solutions
Job title: Co-Founder & COO
In 2008, Tsachee’s father was diagnosed with cancer. As the cancer spread, he struggled to eat. Nutrition came in the form of medicinal drinks that were filled with vitamins and minerals but which also left an unpleasant aftertaste. If ice cream, enjoyable and easy to eat, could have delivered nutrition as well as pleasure, it would have made Tsachee’s father’s illness much easier to bear.
Tsachee is an experienced senior marketing executive but his experience caring for his father is the inspiration behind the company’s search for food products that are healthy, delicious and available to everyone. If you have any questions about any of our products or you want to make something happen, feel free to drop him a line.
Product Design in the Era of Increasing Demand for Betterfor- you Food Products 12:15 pm
day: Day One